![]() "A market share in the mid single digits isn't even table scraps compared to the combined force of all those Windows PC makers." But if you parse the market, you realize that Apple's seemingly min-uscule share is much, much greater in the slices it has targeted.įor one thing, Apple's PCs are truly personal. ![]() Mac sales have grown at triple the rate of the rest of the PC industry since last fall, propelling it into third place in the U.S., behind Dell ( Charts, Fortune 500) and Hewlett-Packard ( Charts, Fortune 500). It roared back in the quarter that ended in June to reclaim its status as the company's largest revenue source and, at long last, break that 5 percent share barrier, according to IDC. ![]() While Apple has been firing on all cylinders, and the iPhone is selling hundreds of thousands of units a month, its Macintosh business is the hottest line of all. After all, the stripling iPod and iTunes Music Store were holding almost Microsoftian sway in their realms, and the iPhone already was the most ballyhooed new gadget since the transistor radio.īut a funny thing has happened over the past couple of quarters. market (nor more than 3 percent worldwide), would no longer be front and center. The new name seemed to concede the obvious: The company's PC business, which for well over a decade couldn't garner even 5 percent of the U.S.
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